• Staying True to the Emperikal Brand

    Build Your Organisation with Emperikal Malaysia

    Digital marketing in Malaysia continues to be an ascending trend as more businesses will start to go online. Businesses, generally speaking, understand the consumer market are gradually changing their online experiences to devices aside from the personal laptop, in particular, their mobile and tablet. Thus rendering it necessary for businesses to start out with thinking creatively about how to target their potential customers organically within their everyday lives. A good example of consumer behavior trends could be the popularity of video content. More agencies across Malaysia have started seeing the benefit in video marketing, as online research has shown that almost all of the online surfers are spending just about all of their time viewing videos.

    Emperikal is probably among the few agencies that are not surprised by the rising trend. Malaysians coming from the ages of 12 to 60 years old are constantly web surfing, thanks to the disruption from the net being made accessible and economical in all places. Examples of a highly regarded marketing agency in Malaysia that include Emperikal, are familiar with the digital landscape and may provide meaningful business impact towards a business’s online strategy. Emperikal, a respected full-service digital marketing agency in Malaysia is the ideal solution for your very own company needs. You will have unparalleled information on world-class marketing resources provided by its other sister agencies. The fact remains, you won’t find it difficult to engage the expertise of a marketing agency in Malaysia. However, not all of the marketing agencies are the same. Emperikal consistently tops its competitors because it’s a data-driven strategy to helping brands enhance their online visibility. Emperikal has proven itself and also has built up a well-known brand name as a highly regarded digital marketing agency in Malaysia.

    This marketing agency distinguishes itself from others by providing the total package of digital marketing services. This gives them the ability to work effective and efficient for businesses of all sizes. Due to this, this company has worked in conjunction with many global firms around South-East Asia.


    Emperikal, that was formerly called Consider Digital, originally began with SEO and shortly built a good name as a trusted SEO company in Malaysia through their good results together with their clients, for instance, HSBC, M Group and Holiday Inn Penang for example. Along with SEO, content marketing is actually a primary component for SEO to reach your goals. To improve the visibility of internet pages on Google, websites should stick with a criteria list that also includes resourceful writing and catchy content that will encourage click-throughs and social website shares. The match of services go hand-in-hand and Emperikal understands how to leverage over the two to acquire the maximum website visitors to the blog.

    Next, you’ll want to have to be committing to PPC, generally known as pay-per-click. You can find instant results with PPC because you are essentially paying Google to show your ads alongside the regular search engine results. Users are only shown relevant ads for their search. Programmatic advertising will help you automate many of the manual media buying processes. Our services make it possible to obtain the best results along with keeping the costs down.

    Who does not have a Facebook account nowadays? This is the key reason why you’ll want to embrace Facebook marketing in Malaysia! Malaysians spend such a lot of time on Facebook, so make sure your business Facebook page is continually updated with intriguing, notable and engaging content. It’s advisable to consider Instagram for a marketing strategy. This fast-growing network allows a stunning showcase of photographs and videos having its multitude of signature filters. Instagram for business allows ads-buying and provides important analytics data on your brand.

    For an award-winning site that differs from the others, eye-catching and mobile-responsive; this agency’s web development in Malaysia is second to none. With an experienced team effective at building in several languages for both front and backend, your website will definitely standout particularly with the wonder of the web design team too. Renowned also for their web design in Malaysia, clients have benefitted with the creativity that literally brings their brand to life.

    As mentioned previously, digital marketing offers the ultimate benefit that traditional marketing would not provide so easily. This is a measurement of performance. Through tracking tools, for instance, Google Analytics, data analysis provides valuable insights for businesses to create better judgment regarding their next strategy. The analytics team at Emperikal are professionally trained and licensed to recommend changes for garnering more conversions, that could include changes to UX design and UI for encouraging the desired action from your customer on your own site.

    On the whole, Emperikal provides the entire online package to maximize a business’s online presence, through their website or social media marketing. Do you want more info or are you looking for a career at this company? Go look at their site to ascertain if you fit their digital marketing job description and apply! Best wishes!

  • 4 Errors to Avoid When Posting Job Ads

    Job advertisements work like any average ads in similar ways. The essential parts are the content, your branding and the overall experience. If your company’s job ads don’t attract you, it’s not going to work with other job seekers either.

    Many factors determine a job advertisement’s success, but here are some errors you shouldn’t make when creating job postings in Malaysia.

    Posted a job description instead of a job advertisement

    There are always job seekers out there, but if your job ads aren’t attractive, no one will apply for the position in your company. Instead of just listing requirements, put up perks and benefits of working in your company. Sell your employer brand, and it will attract the type of candidates you want.

    Used a “newspaper classifieds” approach

    This situation may be more of a misunderstanding of how online job ads work, but it is still an error no one should make. Unlike posting ads on physical newspapers, you can flesh out your ads with more than one to two sentences. Don’t be afraid to write as many words to describe the job as you want, as too little information doesn’t convey a positive message about your company.

    Posted on your website and thought you’re done

    It’s likely candidates got to know your company from your website, but posting your job ads on your company website isn’t enough. Any recruiter will know that you have to reach out to candidates at various platforms like Jobstreet and social media. You can even use digital marketing tactics, including search engine optimisation and targeted emails to get out there.

    job recruitment malaysia

    The application process is awful

    Even when your job ads are perfect, there are reasons why candidates would stop applying. One of them is a terrible candidate application experience. Make sure you try your company’s job application process by yourself and find out any flaws. These errors can turn off any serious candidates, and you’ll lose yourself a potential employee.


    Finding a job is tough enough for candidates and job seekers, so avoiding these errors is the least we could do as recruiters. Not only will posting a proper job ad improve the candidate experience, but it will also improve your chances of hiring a talented candidate.

    Post a job advertisement today at https://www.jobstreet.com.my/en/cms/employer/.