Puma is sport. This obsession can be seen by their passion in designing, manufacturing and marketing sports products such as footwear, clothing and accessories. For more than 70 years, Puma is renowned for their ability to create products for the world’s fastest athletes. Their reputation is further enhanced by their ability to infuse performance with sports-inspired lifestyle into their products for sports such as can be seen in their white basketball shoes.
The Brand Story of PUMA
PUMA’s long-standing tradition of producing high-quality athletic goods started with the Dassler Brothers Shoe Factory, established by Rudolf and Adolf Dassler in their German home in 1919. 28 years later, the brothers fell out and went separate ways. Rudolf Dassler relocated to a another building that belonged to the family and established PUMA. He converted this storage building into a factory with the aid of 14 workers. And the rest was history.
PUMA Sports Apparel and Equipment
From comfortable football jerseys to durable golf clubs, PUMA provides a range of stylish sports apparel and equipment for athletes. PUMA apparel are designed for teamsports, track and field, basketball and more — you can also wear PUMA apparel when taking a time-out. Explore apparels for all ages here at PUMA.
Using Sports to Promote Sustainability
PUMA choose to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into their operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on 10 key sustainability areas by working closely with stakeholders.
PUMA thrives on the culture of being first and delivering performance innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear is designed for the first time. The tiny rows of spikes on the shoes helped athletes maximized traction and minimized resistance, which worked well for athletes at the 1968 Olympic Trials.
PUMA Against Social Injustices
Living without discrimination should not be open to debate. That’s why PUMA is working with nonprofits organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA do not tolerate racism, bigotry, or police brutality.